Privacy Features Give Users Greater Control of Their Data This approach is evident in a number of features on our platforms, like the major updates to Safari Private Browsing, as well as the expansion of Lockdown Mode.” “We are focused on keeping our users in the driver’s seat when it comes to their data by continuing to provide industry-leading privacy features and the best data security in the world. “Privacy is designed into every new Apple product and feature from the beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. These new efforts are the latest manifestation of Apple’s deeply held belief that privacy is a fundamental human right and that good privacy is built on a foundation of strong security. Additionally, Apple introduced new features designed with privacy and security at their core, including Check In, NameDrop, and Live Voicemail. Information sent with Check In is end-to-end encrypted so only the user’s family member or friend can read it, not Apple or anyone else.Īpple announces powerful new privacy and security featuresĬUPERTINO, CALIFORNIA Apple today announced its latest privacy and security innovations, including major updates to Safari Private Browsing, Communication Safety, and Lockdown Mode, as well as app privacy improvements. Users can end the Check In session at any time. In addition to making it easier to get help if needed, Check In is designed around privacy and security, keeping the user in control by letting them choose whom to share their information with, including the destination and time duration that they set. If they don’t respond, the feature will share useful information - like the user’s precise location, battery level, cell service status, and the last active time using their iPhone - with the contacts the user selected. In the case that something unexpected happens while the user is on their way, Check In will recognize that the user is not making progress toward their declared destination and check in with them. Once turned on by the user, Check In automatically detects when the user has reached their intended destination, and will let selected contacts know via Messages. Check In makes it easy for users to let friends or family members know they’ve reached their destination safely.
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